Job Expired

Our client is a reputable company that deals in large medical equipment and requires the services of a MARKETING OFFICER. The Marketing Officer will play a crucial role in planning and executing marketing strategies to promote our range of medical equipment products, drive brand awareness, and support sales initiatives. This position requires a creative and analytical individual with a deep understanding of healthcare especially dealing with medical equipment business sector and marketing best practices.

Key Responsibilities:

  • Collaborate with the marketing team to create and execute comprehensive marketing strategies to promote medical equipment products.
  • Identify target markets, customer segments, and competitive landscape to guide strategy development.
  • Manage digital marketing campaigns across various platforms, including social media, email marketing, and the company website.
  • Create a high-quality content relevant to medical equipment, healthcare trends, and product information
  • Coordinate product launches and promotional activities to create awareness and generate interest among healthcare professionals and institutions.
  • Conduct market research to identify trends, customer needs, and competitive positioning.
  • Gather and analyse data to refine marketing strategies and make data-driven decisions
  • Maintain and enhance the company’s brand image in the medical equipment industry.
  • Collaborate with the sales team to provide them with marketing materials, sales tools, and lead generation support.
  • Generate regular reports to evaluate the performance of marketing activities and provide insights for improvement.


Required Qualifications, Skills and Abilities: The Candidate Must Have:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience in marketing, preferably in the healthcare or medical equipment industry not less than 5 years.
  • Knowledge of medical equipment products and the healthcare sector.
  • Strong digital marketing skills and familiarity with SEO, SEM, email marketing, and social media advertising.
  • Excellent written and verbal communication skills.
  • Analytical and data-driven mind-set to evaluate marketing performance.
  • Proficiency in marketing software and tools, such as Google Analytics, marketing automation platforms, and graphic design software.
  • Ability to work independently and as part of a team.
  • Strong organizational and project management skills.
  • Adaptability and a creative approach to problem-solving.

Qualified interested candidates should send their cover letter and CVs with “MARKETING OFFICER” as the subject of the email.

  • This job has expired!

Mon – Fri 8:00 am – 5:00 pm.

House No. 8, Morendo St, Kata

Digital Address: GA-496-7406

+233 591405555
+233 508913333