Our client is a reputable company that deals in large medical equipment and requires the services of a MARKETING OFFICER. The Marketing Officer will play a crucial role in planning and executing marketing strategies to promote our range of medical equipment products, drive brand awareness, and support sales initiatives. This position requires a creative and analytical individual with a deep understanding of healthcare especially dealing with medical equipment business sector and marketing best practices.
Key Responsibilities:
- Collaborate with the marketing team to create and execute comprehensive marketing strategies to promote medical equipment products.
- Identify target markets, customer segments, and competitive landscape to guide strategy development.
- Manage digital marketing campaigns across various platforms, including social media, email marketing, and the company website.
- Create a high-quality content relevant to medical equipment, healthcare trends, and product information
- Coordinate product launches and promotional activities to create awareness and generate interest among healthcare professionals and institutions.
- Conduct market research to identify trends, customer needs, and competitive positioning.
- Gather and analyse data to refine marketing strategies and make data-driven decisions
- Maintain and enhance the company’s brand image in the medical equipment industry.
- Collaborate with the sales team to provide them with marketing materials, sales tools, and lead generation support.
- Generate regular reports to evaluate the performance of marketing activities and provide insights for improvement.
Required Qualifications, Skills and Abilities: The Candidate Must Have:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in marketing, preferably in the healthcare or medical equipment industry not less than 5 years.
- Knowledge of medical equipment products and the healthcare sector.
- Strong digital marketing skills and familiarity with SEO, SEM, email marketing, and social media advertising.
- Excellent written and verbal communication skills.
- Analytical and data-driven mind-set to evaluate marketing performance.
- Proficiency in marketing software and tools, such as Google Analytics, marketing automation platforms, and graphic design software.
- Ability to work independently and as part of a team.
- Strong organizational and project management skills.
- Adaptability and a creative approach to problem-solving.
Qualified interested candidates should send their cover letter and CVs with “MARKETING OFFICER” as the subject of the email.
